Main Capital invests in Sofon


August 3 2012, the Hague – Main Capital Partners and Sofon announce today that Main Capital III has obtained a majority stake in Sofon. The current management of the company will continue to be shareholders and will lead the company through the next growth phase. Sofon is a Dutch leading supplier of innovative and standard software that enables efficient configuration, pricing and quoting (CPQ software). The company’s software suite provides organizations with the opportunity to simplify, speed up and improve their sales process through generation of quotations, orders and contracts. Besides Main Capital III, Dolfin Capital acts as co-investor in the deal. With this investment Main Capital III supports the ambitious international growth strategy of the company that includes further expansion into Germany and the USA.

As basis of its growth strategy, Sofon will launch its new cloud-based platform before the end of this year. Sofon standard software offers seamless integration with all major ERP en CRM vendors. The Sofon software suite supports intensive and complex sales processes of internationally operating companies. Sofon’s Guided Selling tools helps organizations to simplify, speed up and improve the quality of their sales process. Sofon has over 130 customers which includes global multinationals such as Aebi Schmidt, Philips Healthcare, Ricoh Europe, and Tyco Valves & Controls. The company has shown strong growth of both revenues and profitability over the last years. Main Capital Partners has elaborate experience in supporting software companies with their growth strategies.

Specific points of strength of Main Capital Partners are the international role out of software products and the switch to business models that provide more recurring revenue streams. Main Capital Partners has launched Main Capital III in July 2012. Main Capital III will have a target fund size of € 60m and will be focused on established and growing software companies with scalable business models. Otto van der Tang, managing director van Sofon: “We’re pleased with Main Capital as a partner in our further growth, because of their focus on the business software segment. They understand our business model and market, and we’re convinced their input in terms of experience and network will contribute to our further success. We are looking forward to working with them.” Charly Zwemstra, managing partner of Main Capital Partners: “The CPQ software segment is growing over 25% per year. We are confident we can multiply the already established base of international revenue in the coming years. Sofon is extremely well positioned in this market, has superior products and strong management.”
About Sofon Sofon supplies sales support software under the name Sofon Guided Selling. Using Sofon, quotations, contracts, orders and other sales documents can be generated quickly, simply and accurately. Sofon Guided Selling supports needs analysis, calculation, configuration, pricing, visualization and document generation in any language needed. This reduces sales costs, shortens sales cycles, increases scoring rates, simplifies sales processes and improves cooperation between clients, dealers, sales, engineering and production. Sofon users are middle-sized to large internationally-oriented companies who supply client-specific products or services, such as Aebi Schmidt, Philips Healthcare, Ricoh Europe and Tyco Valves & Controls. Sofon is located in the Netherlands, Germany, Belgium, the USA, and the UK and supports customers in over 50 countries. Additional information is available at

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