Main Capital acquires the largest talent assessment company in the Nordics, Assessio


The Dutch strategic software investor Main Capital acquires a majority stake in Assessio, the Swedish based leader in data driven talent assessment solutions. The acquisition is Main Capital’s first investment in Sweden after having opened its Stockholm office in May 2019.

Assessio started in 1954 as a psychology research institute. It was acquired in 1991 by the Swedish based, Scottish academic and entrepreneur professor Hunter Mabon. Under the ownership of the Mabon family, Assessio has grown into a leader in data driven talent assessment. From its Stockholm and Oslo offices, and via its global partner network, Assessio serves +1.600 customers in over 30 countries.

Assessio develops the highly innovative Ascend platform, a Software-as-a-Service (SaaS) solution helping clients find, identify and assess present and future employees. Since over 20 years, Assessio has also built and developed the Nordic market for world famous tests as MBTI, Hogan, and 16pf.

Assessio serves clients in a wide variety of verticals including business services, public sector, IT and technology, financial services and recruitment companies. Example clients include Randstad, PostNord, NorgesGruppen, Swedbank, Poolia and Adecco.

Growth in the talent assessment market is driven by increasing talent scarcity, rising workforce turnover rates, the need for leadership development and data-driven talent management. Assessment technology helps customers predict employee behavior and performance, improve recruitment accuracy, and reduce costs related to employee turnover.

Post-hire talent development processes are a rapidly growing application area. Assessio supports HR departments in key tasks such as leadership development, team composition, team collaboration, learning & development, top talent retention and feedback capabilities.

Assessio aims to become the leading talent assessment SaaS player in the European market. With the support of Main Capital Partners, the company will focus on organic growth and product innovation, enabling customers to improve recruitment and talent development processes. Assessio will also strengthen its product proposition and geographic coverage by selective add-on acquisitions and by expanding its global partner network.

Charly Zwemstra, Managing Partner Main Capital Partners, said: “Assessio has successfully transformed its organization towards a SaaS driven business model, and has developed market leading tools and products which is sold in a combined offering with tools as MBTI, Hogan, and 16pf. We see a huge potential for expanding the business. Our purpose in acquiring a majority stake in Assessio is to pave way for further product development and expansion in Europe both organically as well as by acquisitions in regions like the Benelux and DACH.”

Pär Cederholm, CEO Assessio, said: “Main Capital Partners has what it takes to realize Assessio’s potential. With the support of the Main team, Assessio will be able to let more clients benefit from data driven talent assessment. The ability to hire the right people and allow them to flourish is increasingly important for any organization”.

Main Capital Partners acquires a majority stake from the Mabon family for an undisclosed sum. After the transaction, the management and Mabon family will retain a substantial minority stake.

About Assessio

For over 65 years, Assessio has been a specialist in talent assessments finding its heritage in scientific psychology research. In recent years, the company has incorporated this strong foundation and knowledge into the modern state-of-the-art Ascend platform providing customers with a variety of user-friendly talent assessment solutions. Assessio holds a unique position in the market, combining solutions from world renowned products as MBTI, Hogan, and 16pf, as well as the digital assessment platform Ascend. The company is currently developing additional innovative modules which will be launched later this year. The product suite of Assessio enables clients to incorporate data-driven work practices in core HR processes further driving success of HR strategies.

About Main Capital

Main Capital is a strategic investor with an exclusive focus on the software sector in Benelux, Germany and the Nordics. Within this sector, we are the most specialized party in majority buy-outs and later-stage growth capital for acquisitions. Main Capital has approximately € 450 million under management for investments in mature but growing software companies in the Netherlands, Germany (DACH) and the Nordics. An experienced team of professionals manages these Private Equity funds from offices in The Hague, Düsseldorf and Stockholm.


The current and former investment portfolio of Main Capital consists of growing (SaaS) software companies such as Hype, Cleversoft, Enovation, SDB Ayton, GOconnectIT, JobRouter, Inergy, MUIS Software, artegic, OBI4wan, Axxerion, Connexys, b+m Informatik, Ymor, Roxit, Onguard, Sofon and ChainPoint. Main Capital has a long-term perspective with the intention to build larger strong software groups.

Note for the editor:

For more information, please contact:

Charly Zwemstra (Managing Partner)

Main Capital Partners BV, Paleisstraat 6, 2514 JA, Den Haag

Tel: +31 (0) 70 324 3433 / +31 (0) 6 512 77 805

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